What is SEO ?

Search engine optimization is the process of optimizing the site as per the needs of search engines. Nowadays most of the users using the search engines like Google, Yahoo and MSN for search on the internet. Because of that its very important for site to rank high on the search engines. High ranking sites on search engines can generate lots of business and its one of the very powerful tool for brand promotion.

SEO optimization is mainly divided into two parts.

1) On page optimization 2) Off page optimization

Below are the major factors of onpage optimization

1) Title / Meta Tags
2) Keyword Research & Analysis
3) Site Navigation
4) HTML Sitemap
5) Content Analysis
6) URL optimization
7) Google Analytics Implementation

Below are the major factors of off page optimization

1) Link Building

Backlinks for the site can be generate by directory submissions, article submissions, press releases, social bookmarkings.

SEO Tools :-

There are so many SEO tools available in the market. Below is the list of some of them which we like the most. We are using different SEO tools during the process of search engine optimization and search engine marketing.

Broken / Dead Links Checker
http://www.dead-links.com

Keyword Research Tools

http://inventory.overture.com
http://www.wordtracker.com
http://www.digitalpoint.com/tools/suggestion
https://adwords.google.com/select/KeywordToolExternal

Keyword Density Checker
http://www.ranks.nl

Rank Checking
http://www.googlerankgins.com
http://www.seologs.com/rank-check.html

Backlinks Checking
http://www.backlinkwatch.com

Google Page Rank Checker
http://www.digpagerank.com

Google Datacenter Watch Tool
http://www.mcdar.net/dance/index.php